Shoon Fatt Trading Sdn Bhd

Company Description

For 56 years, SF has been growing and crafting snacks for Malaysians. As the country grew, so did we. By improving our expertise in baking, talking to our customers and sharing our passion with our bakers, SF has managed to grow a small biscuit shop in Teluk Intan to what we are today.

In 1967, SF started as a small business in Malaysia, crafting authentic classic snacks for the masses through a small shop in Teluk Intan. As our passion becomes recognised, demand slowly grew until we opened our first factory in 1976.

Since then, we have grown that factory through the integration of world-class technological advancements and knowledge, exporting our beloved products to the world and gaining recognition in multiple fields to become the company you know today.

As a Malaysian company, we attribute our success to our customers. Through learning about Malaysians and what they love, we have baked our snacks to the highest of standards as a response to our customers’ cravings.

1. Building Quality On Trust 
2. Being Socially Responsible 
3. Efficiency In All Levels 
4. Always Customer-Focused

Through almost 6 decades of existence, SF has learned so much about baking and business. It is our honour to be recognised by the industry for the constant improvements we have made to make Malaysians happy.