In the News

Thaifex-Anuga Asia 2026 Returns as the Industry’s Business Catalyst


Tuesday, 28 April 2026

Thaifex-Anuga Asia is Asia’s leading food and beverage sourcing event, and will be returning to Impact Muang Thong Thani, Bangkok from 26 to 30 May 2026. This year marks its largest edition to date, expanding across 12 halls and more than 140,000 square metres. The event will bring together over 3,300 exhibitors from more than 60 countries and regions, along with 88,000 trade visitors from 140 markets, making it one of the region’s largest platforms for buyer and supplier engagement. The event consolidates nine specialised trade shows into a single sourcing platform, covering drinks, fine food, seafood, frozen products, meat, food technology, sweets and confectionery, fruits and vegetables, and rice.

As the food and beverage market in Asia-Pacific continues to evolve, demand is becoming more targeted, with a growing focus on functional products and value-driven formats. To address this, the 2026 edition of Thaifex-Anuga Asia is designed to help buyers and suppliers cut through complexity and connect more efficiently. The event aims to provide a comprehensive view of the market in one place, at a time when sourcing decisions are becoming increasingly critical and time-sensitive, with faster decisions carrying greater impact.

Thaifex-Anuga Asia will feature 11 trend zones, which includes alternative foods, clean label, Halal, and organic. Additionally, several key programmes will be showcased, such as New-to-Market Street, Taste the Future, Alternative Protein Flavour & Taste Contest, Thaifex-Anuga Startup, Thaifex-Anuga TasteInnovation Show, Thaifex-Anuga Trend Zone, Future Food Experience+, and the Thailand Ultimate Chef Challenge. These programmes will highlight first-time product launches, emerging brands, innovations, conferences, and live showcases.

The event will also introduce PLX Asia, Southeast Asia’s first dedicated B2B platform for private label and contract manufacturing. The platform brings retailers and manufacturers together to build supply partnerships, reflecting the growing shift of private label to a strategic growth driver. The platform will debut with the PLX Asia Industry Leadership Summit on 29 May 2026, an invite-only programme for senior decision-makers offering an early look into Southeast Asia’s evolving private label ecosystem. The full PLX Asia trade exhibition will take place from 8 to 9 September 2027 at Impact Muang Thong Thani, Bangkok.


Malaysia Business Group (MBG) at Thaifex-Anuga Asia 2026

The Malaysia Business Group (MBG) is an active Malaysian F&B conglomerate and a one-stop sourcing platform for quality Malaysian-made products. As part of its efforts to position Malaysian manufacturers as leading and globally competitive trading partners, MBG participates in FHA annually to promote Malaysian products and leverage the event’s dynamic platform.

This year, twenty-three companies will participate under the Malaysia Business Group pavilion in Hall 8, booths 8-Z01 to 8-Y28. The companies will showcase a diverse range of F&B products, all certified Halal by JAKIM Malaysia. Further details on the profiles of the participating companies and their featured products are available at https://www.malaysiabusinessgroup.com/events/item/thaifex-anuga-asia-2026-bangkok

References
Thaifex – Anuga Asia 2026 Returns As The Industry’s Business Catalyst — At A Time The F&B Sector Needs It Most. https://thaifex-anuga.com/press-releases/thaifex-anuga-asia-2026-returns-as-the-industrys-business-catalyst-at-a-time-the-fb-sector-needs-it-most/



  • Malaysian food and beverage products are high quality and export-ready. The potential is endless – let’s take it global!