In the News

Morning Arch Sdn Bhd’s Innovative Products Recognised at Thaifex-Anuga Asia 2024


Friday, 31 May 2024

Morning Arch Sdn Bhd, one of the esteemed members of the Malaysia Business Group, was recognised at the Thaifex-Anuga Asia exhibition for their innovative product, Hello M’arch Quinoa Noodle Meal Kit (assorted). The product was selected as a finalist in the Thaifex-Anuga TasteInnovation Show and won the Aroma and Innovation categories in the Thaifex-Anuga Future Food Experience+ Alternative Protein Flavour & Taste Contest.

Morning Arch Sdn Bhd is a Malaysian food manufacturer dedicated to formulating, producing and supplying delicious innovative functional food products to promote a healthy and sustainable lifestyle. Their Quinoa Noodle Meal Kit is an easy-to-cook healthy delicious meal created with fresh ingredients and spices. The non-oil fried noodles are made from high protein flour and organic quinoa, and contains no added MSG and preservatives.  

Mr Kian Tan, director of Morning Arch Sdn Bhd, shared that this achievement has motivated them to produce more innovative food products for people to achieve a truly healthy and sustainable lifestyle.

“In continuation to our success stories in 2023, we have developed another two new flavours of our Quinoa Noodles Meal Kits, which we’re launching here this year. One of them is the plant-based Red Curry Beetroot Quinoa Spaghetti and the other is the high-fibre Green Curry Chia Seeds Quinoa Pasta,” said Mr Kian Tan.

Morning Arch Sdn Bhd’s Keto Caffe Latte product was also featured in the Thaifex-Anuga Future Food Experience+ showcase. Keto Caffe Latte contains zero sugar and sweeteners, and is made exclusively with the finest Arabica Microground Coffee and blended with premium MCT oil powder (42% per serving) and Whey Protein. The wholesome natural healthy fats from MCTs enhances the body's production of ketones and promotes increased metabolism.

Thaifex-Anuga Asia is the largest and most comprehensive food and beverage trade show in Asia. The 2024 edition of the show is held from 28 May to 1 June at Impact Muang Thong Thani in Bangkok, Thailand. Morning Arch Sdn Bhd’s booth at the Thaifex-Anuga Asia exhibition can be found at the Malaysia Business Group pavilion in Hall 8, booth 8-Y08.


About Morning Arch Sdn Bhd
Morning Arch Sdn Bhd cultivates a diverse pantry of natural and organic goodness, bursting with exciting flavors and wholesome ingredients. From superfood marvels to exciting new creations, they innovate healthy food solutions, while committed to fair trade, local farmers, and sustainable practices. 

Read more on Morning Arch Sdn Bhd and their product offerings here.

About Malaysia Business Group (MBG)
The Malaysia Business Group (MBG) is an active Malaysian F&B conglomerate and a one-stop sourcing platform for Malaysian-made F&B products. MBG is participating in the 2024 edition of Thaifex-Anuga Asia at Hall 8, with a total of twenty-seven companies under its pavilion. 

Read more on MBG's participation in Thaifex-Anuga Asia 2024 here.



  • Malaysian food and beverage products are high quality and export-ready. The potential is endless – let’s take it global!