FHA-Food and Beverage is Asia’s leading international food and beverage event, gathering the global food, beverage and hospitality community and offers convenient sourcing on one platform. Given Asia’s rapidly growing food and beverage industry, FHA-Food and Beverage is a significant event for companies under the Malaysia Business Group to enter markets in Asia and beyond.

The Malaysia Business Group occupied a total booth space of 126sqm during FHA-Food and Beverage 2024, with fourteen companies exhibiting under its pavilion. The companies under the Malaysia Business Group pavilion showcased a diverse range of food and beverage products, such as confectionery, sauces and salad dressings, instant coffee mixes and coconut-based products. Some of the featured products includes Shyan Trading Sdn Bhd's fruit and nut crunchy muesli, Fondant Food Industries Sdn Bhd's coconut cookies and AFB Commerce Trading Sdn Bhd’s Instant Noodle Malaysian Delight Series.

Fishergold Food Industries Sdn Bhd, manufacturer of frozen seafood products, at the Malaysia Business Group pavilion in FHA-Food & Beverage 2024.

Ganda Kota Sdn Bhd, manufacturer of coconut-based products, at the Malaysia Business Group pavilion in FHA-Food & Beverage 2024.

“FHA Singapore 2024 was the first time we participated in an international trade show. We found it a great experience and got to meet many new potential business partners. Being part of MBG really gave us the confidence to go forward as we knew we had the support of good friends who readily shared their experiences, knowledge and advice with newbies like us,” said Mr Clarence Benjamin Williams, Sales Director of Malaysian Yoghurt Company Sdn Bhd.

Malaysian Yoghurt Company Sdn Bhd, manufacturer of yoghurt products, at the Malaysia Business Group pavilion in FHA-Food & Beverage 2024.

On the first night of FHA-Food & Beverage 2024, the Malaysia Business Group organised a networking dinner for Malaysian exhibitors and visitors at Yum Cha Restaurant in Changi Point. The networking dinner strengthened business connections among attendees and encouraged the exchange of knowledge and ideas.

Malaysia Business Group’s networking dinner at Yum Cha Restaurant, Changi Point. 

Companies under the Malaysia Business Group pavilion collectively achieved an estimated sales value of over MYR 2 million and recorded over 280 sales leads. The companies primarily target exports to countries in South East Asia, particularly Singapore, Indonesia, Thailand, Vietnam and the Philippines.

FHA-Food and Beverage 2024 was a large success, attracting a total of 72,495 attendees from 91 countries and regions, and hosting over 1,600 exhibitors from 50 countries and regions. A total of 26 companies from the Malaysia Business Group exhibited in the exhibition, with 13 companies exhibiting under the Malaysia Business Group pavilion and 13 companies exhibiting privately.

The Malaysia Business Group looks forward to participating in the 2025 edition of FHA-Food and Beverage, aiming to surpass this year’s participation and success. FHA-Food and Beverage 2025 will be held from 8 to 11 April 2025 at Singapore Expo.

Malaysian companies interested in participating under the Malaysia Business Group pavilion at FHA-Food & Beverage 2025 are encouraged to register as Malaysia Business Group members here.

About Malaysia Business Group (MBG)
Malaysia Business Group (MBG) is an export conglomerate for Malaysian food and beverage (F&B) manufacturers. Established in 2019, MBG was formed with the vision to first unite the Malaysian F&B manufacturers and companies for export growth, positioning us as the competitive global trading partner.

Read more on the Malaysia Business Group’s participation at FHA-Food & Beverage 2024 here.

References
FHA-Food & Beverage (2 May 2024). FHA-Food & Beverage 2024 wrapped up after four days of business exchange, seminars, cooking demonstrations, competitions, and workshops. https://fhafnb.com/wp-content/uploads/2024/05/FHA-Food-Beverage-2024-wrapped-up-after-four-days-of-business-exchange-seminars-cooking-demonstrations-competitions-and-workshops.pdf