The Malaysia International Halal Showcase (MIHAS) is the world’s biggest halal trade event, featuring the latest innovations and solutions in the industry. It has firmly positioned Malaysia as a key hub for the halal economy, attracting both local and international industry players. The event has been instrumental in promoting and expanding the global halal market by providing a platform for businesses to connect, collaborate, and explore emerging trends and opportunities.

YAB Dato’ Seri Anwar bin Ibrahim, Prime Minister of Malaysia, at the Global Halal Summit (GHaS) 2025 opening ceremony

Held from 17 to 20 September at the Malaysia International Trade and Exhibition Centre (MITEC), the 21^st edition of MIHAS is themed “Pinnacle of Halal Excellence”, reflecting its focus on innovation, digitalisation, and sustainable initiatives to drive the growth of the Halal economy. At the opening ceremony, YAB Dato’ Seri Anwar bin Ibrahim, Prime Minister of Malaysia, emphasised that the halal industry is a key contributor to Malaysia’s economic development. In line with the Halal Industry Master Plan 2030, which aims to position Malaysia as the world’s leading halal hub, the halal sector is projected to contribute RM231 billion to the national GDP, driven by the strong demand for halal food, finance, and tourism. Exports of halal products and services are also expected to reach RM80 billion by 2030.

Additionally, Dato’ Seri Anwar highlighted that MIHAS 2025 will leverage the Madani Digital Trade platform to enhance cross-border business matching. Malaysian companies are encouraged to embrace digital technologies to remain globally competitive, boost operational efficiency, expand market reach, and capture new opportunities in the digital economy and international trade.

With the growing demand for halal products globally, MIHAS is an important event for members of the Malaysia Business Group to showcase their offerings and leverage on the dynamic platform. This year, a total of thirty-five members participated in the event, with ten companies exhibiting under the Malaysia Business Group pavilion. The companies featured a range of halal food and beverage products, such as cooking pastes, sauces, convenience foods, flavoured concentrates, and more.

Rajas Flour Mill Sdn Bhd at the Malaysia International Halal Showcase 2025

Rajas Flour Mill Sdn Bhd manufactures authentic instant curry powders, pastes, and sauces crafted from the finest ingredients. Prepared with real curry leaves and an innovative blend of spices, Raja’s products deliver consistent quality and taste. All products are hygienically packed in line with halal standards and contain no MSG, preservatives, and artificial colourings.

Dragon Taste Seafood Export & Import Sdn Bhd at the Malaysia International Halal Showcase 2025

Dragon Taste Seafood Export & Import Sdn Bhd offers a diverse selection of savoury ready-to-cook products made from premium, nutrient-rich barramundi. Their flavourful barramundi-based products are convenient and easy to prepare, and feature a tender interior with a crisp outer crust. All products are free from antibiotics, added preservatives, and artificial colouring.

Organised by the Malaysia External Trade Development Corporation (MATRADE) and hosted by the Ministry of Investment, Trade and Industry (MITI), MIHAS 2025 is projected to achieve RM4.5 billion in global halal trade sales. The event is expected to attract over 45,000 trade visitors and feature more than 2,300 booths from 45 countries, surpassing the previous year’s record.

Keys highlights of the event included the International Sourcing Programme (INSP), MIHAS Awards, and the Knowledge Hub. The International Sourcing Programme (INSP) connects Malaysian exporters with international buyers, facilitating business partnerships and expanding international reach of Malaysian products and services. Meanwhile, the MIHAS Awards recognises achievements and contributions in the global halal industry, and the Knowledge Hub provides valuable insights on global halal market trends, sourcing requirements, export strategies, and more.

About Malaysia Business Group (MBG)

Malaysia Business Group (MBG) is an export conglomerate for Malaysian food and beverage (F&B) manufacturers. Established in 2019, MBG was formed with the vision to first unite the Malaysian F&B manufacturers and companies for export growth, positioning us as the competitive global trading partner.

Read more on the Malaysia Business Group’s participation at MIHAS 2025 here.