MBG members gathered at the Malaysia Business Group pavilion on the first day of Thaifex-Anuga Asia 2026

Launch of the Malaysia Business Group pavilion on the first day of Thaifex-Anuga Asia 2026

Thaifex-Anuga Asia is the largest and most comprehensive food and beverage trade show in the Asia-Pacific region, offering a complete overview of the global food and beverage landscape. Held from 26 to 30 May 2026 at Impact Muang Thong Thani, the event serves as a platform for exhibitors to showcase their innovations and enhance brand visibility. The event also provides businesses with valuable opportunities to explore emerging industry trends and stay ahead of market developments.

As the gateway to growing markets in Southeast Asia, Indochina and beyond, Thaifex-Anuga Asia is a significant event for members of the Malaysia Business Group to leverage the platform and expand their business reach. This year, a total of twenty-three members participated under the Malaysia Business Group pavilion, representing the largest Malaysian presence at the event.

The first day of Thaifex-Anuga Asia marked the launch of the Malaysia Business Group pavilion at Hall 8, booth 8-Z01 to 8-Y28. The launch was officiated by H.E. Datuk Wan Zaidi Wan Abdullah, Ambassador of Malaysia to the Kingdom of Thailand, Mr Faizalkhan Jaafar, Trade Commissioner of the Malaysia External Trade Development Corporation (MATRADE) Bangkok, and Mr Michael Yap, President of the Malaysia Business Group for the 2025/26 term.

Following the opening ceremony, the delegation toured the Malaysia Business Group pavilion to explore the exhibitors’ product offerings. The companies showcased Malaysia’s vibrant food culture through a diverse selection of food and beverage products, such as traditionally brewed sauces, ready-to-cook pastes, instant noodles, plant-based food, beverage premixes, soy-bean based products, healthy snacks, and more.

The World of WOW Sdn Bhd at Thaifex-Anuga Asia 2026

The World of WOW Sdn Bhd, one of the companies featured at the Malaysia Business Group pavilion, specialises in healthy, functional, and organic food and beverages, offering wellness solutions to both B2B and B2C markets. The company sources and distributes high-quality nutritional products that combine advanced scientific formulas with wholesome natural ingredients. In recognition of their innovation, The World of WOW Sdn Bhd was selected as a finalist at the Thaifex-Anuga tasteInnovation Show with their Hello M'arch Lil Munchies Functional Cereal Puffs (Assorted). The company was also recognised at the Thaifex-Anuga Alternative Protein Taste & Flavour Challenge under the Dairy and Dessert Alternatives category for their HARRIWOW High Protein Quinoa Peanut Butter (Assorted – Crunchy & Smooth) product.

GFB Food Sdn Bhd at Thaifex-Anuga Asia 2026

GFB Food Sdn Bhd specialises in the production and development of a wide range of beverage premixes and base powders. Their main product offerings include ice blended and milkshake premixes, beverage premixes, soft serve ice cream mixes, and 3-in-1 consumer packs. The company is dedicated to delivering high-quality beverage premix products to its customers, through compliance with ISO 22000 Food Safety Management, Good Manufacturing Practice (GMP), and HACCP Food Safety System standards.

Jiemin Vegetarian Foodstuff Sdn Bhd at Thaifex-Anuga Asia 2026

Jiemin Vegetarian Foodstuff Sdn Bhd is another prominent Malaysian manufacturer, specialising in a wide range of healthy vegetarian products. Made from quality and natural soybeans, their products offer delicious and nutritious plant-based alternatives suitable for both vegetarian and vegan consumers. Their products include Vegan Fried Egg, Vegan Seaweed Roll, Vegetarian Mushroom Ball, Vegetarian Fish Ball, and other plant-based products. Additionally, Jiemin Vegetarian’s Vegan Fried Egg was selected as a finalist at the Thaifex–Anuga tasteInnovation Show 2026 in recognition of their product creativity and excellence.

Lifestyle Ventures Sdn Bhd at Thaifex-Anuga Asia 2026

Lifestyle Ventures Sdn Bhd is one of Malaysia’s leading and most reputable chilli product manufacturers, specialising in the manufacturing and distribution of chilli paste, sambal, sauces, and the trading of fresh and dried vegetables. Their brand, Man Fook, showcases Nyonya-inspired sambal and sauces designed for today’s busy lifestyle. These sauces deliver rich, nostalgic flavours that complement a wide variety of dishes and can be used for dipping, cooking, grilling, or marinating. Lifestyle Ventures Sdn Bhd continues to evolve to meet market demands while maintaining a strong commitment to producing high-quality products, through compliance with FSSC 22000, Halal certification, MeSTI, and SEDEX standards.

Thaifex-Anuga Asia recorded its largest show to date this year, expanding across 12 halls and more than 140,000 square metres. The event brought together over 3,300 exhibitors from more than 60 countries and regions, along with 88,000 trade visitors from 140 markets, making it one of the region’s largest platforms for buyer and supplier engagement.

The 2027 edition of Thaifex-Anuga Asia is scheduled to take place from 25 to 29 May, bringing together importers, wholesalers, manufacturers, retailers, distributors, and foodservice operators to source F&B products, explore new opportunities, and drive business outcomes.

About Malaysia Business Group (MBG)

Malaysia Business Group (MBG) is an export conglomerate representing Malaysian food and beverage (F&B) manufacturers. Established in 2019, MBG was formed with the vision of uniting Malaysian F&B companies to drive export growth and position them as competitive global trading partners. All companies under MBG are registered members of the Malaysia External Trade Development Corporation (MATRADE), are incorporated in Malaysia, and produce Halal-certified products.

At Thaifex-Anuga Asia 2026, twenty-three companies participated under the Malaysia Business Group pavilion in Hall 8, booths 8-Z01 to 8-Y28. Further details on the participating companies and their profiles are available here.