The Malaysia International Halal Showcase (MIHAS) is a leading international trade exhibition for the halal industry, providing businesses with a strategic gateway to access the growing global halal market. Since its launch in 2004, MIHAS has built on Malaysia’s position as a leading halal economy, connecting businesses from Malaysia and around the world to facilitate trade and collaboration.

Over the years, MIHAS has evolved into a global business platform, supporting companies in exploring opportunities across the expanding halal sector while contributing to economic growth. As a multi-industry trade hub, MIHAS brings together businesses and industry players to forge new partnerships, discover market opportunities and navigate an increasingly dynamic global marketplace.

Held from 23 to 26 September at the Malaysia International Trade and Exhibition Centre (MITEC), the 22^nd edition of MIHAS is themed “Shaping Trust, Driving Resilience”, highlighting the increasing need for trusted trade ecosystems as businesses navigate geopolitical uncertainty, supply chain disruptions, market fragmentation, and rising costs.

Global Halal Summit (GHaS) 2026 opening ceremony

YAB Dato’ Dr. Ahmad Zahid bin Hamidi, Deputy Prime Minister of Malaysia, at the Global Halal Summit (GHaS) 2026 opening ceremony

The 22^nd edition of MIHAS was officially launched and officiated by YAB Dato’ Seri Dr. Ahmad Zahid Hamidi, Deputy Prime Minister of Malaysia, during the Global Halal Summit (GHaS) 2026 opening ceremony on 25 September. In his address, he highlighted the importance of strengthening market access and connecting Malaysian businesses with international markets, particularly by building stronger regional and global partnerships. He also emphasised that halal certification needs to be complemented by broader support in areas such as trade facilitation, logistics, finance and market access to help businesses expand into international markets.

As global interest in halal products continues to grow, MIHAS provides an important platform for members of the Malaysia Business Group to showcase their products, connect with industry players, and explore new business opportunities. This year, a total of twenty-three members took part in the event, with eight companies exhibiting under the Malaysia Business Group pavilion. The participating companies presented a diverse selection of halal food and beverage offerings, such as beverages, food ingredients, spices and seasonings, sauces and pastes, convenience foods, and snacks.

K.H.H. Double Lion Fruit Juice Manufacturing Sdn Bhd at the Malaysia International Halal Showcase 2026

K.H.H. Double Lion Fruit Juice Manufacturing Sdn Bhd, one of the companies featured at the Malaysia Business Group pavilion, is a Malaysian manufacturer of flavoured concentrates and cordial products. The company has established itself as a market leader through its focus on quality and innovation, offering a diverse range of flavours designed to cater to different tastes and occasions. They are dedicated to delivering consistent quality to its customers, with JAKIM Halal, HACCP, and Good Manufacturing Practice (GMP) certifications supporting its quality and food safety practices.

Srri Easwari Mills Sdn Bhd at the Malaysia International Halal Showcase 2026

Srri Easwari Mills Sdn Bhd is a manufacturer of spices, providing industrial-grade spice milling, OEM manufacturing, and ingredient supply services to food manufacturers, wholesale distributors, and export buyers. Operating with FSSC 22000, HACCP, GMP, MeSTI, and JAKIM Halal certifications, the company maintains consistent quality, traceability, and regulatory compliance throughout its production processes. Its product range includes whole spices, ground and milled spices, spice blends and masalas, and flour products under the Easwari brand.

Choices Privileges Sdn Bhd at the Malaysia International Halal Showcase 2026

Choices Privileges Sdn Bhd is an established food manufacturer and supplier of raw food materials for the food industry. The company produces maltose, sugar caramel, and golden syrup, which are suitable for a variety of applications such as baking, toppings, desserts, beverages, and more. The company has also attained halal certification and follows strict food safety standards to ensure its products meet quality and safety requirements.

Organised by the Malaysia External Trade Development Corporation (MATRADE) and hosted by the Ministry of Investment, Trade and Industry (MITI), MIHAS 2026 recorded RM6.78 billion in total sales, exceeding its RM5 billion sales target. The event also attracted 69,104 visitors from 93 countries and featured over 2,000 booths. Key highlights of the event included the International Sourcing Programme (INSP), MIHAS Awards, Knowledge Hub, and Women in Export Forum (WiEX).

About Malaysia Business Group (MBG)

Malaysia Business Group (MBG) is an export conglomerate representing Malaysian food and beverage (F&B) manufacturers. Established in 2019, MBG was formed with the vision of uniting Malaysian F&B companies to drive export growth and position them as competitive global trading partners. All companies under MBG are registered members of the Malaysia External Trade Development Corporation (MATRADE), are incorporated in Malaysia, and produce Halal-certified products.

Read more on the Malaysia Business Group’s participation at MIHAS 2026 here.