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Key Highlights Expected at FHA-Food & Beverage, Asia’s Leading F&B Industry Event


Tuesday, 02 April 2024

Food and Hotel Asia (FHA)-Food and Beverage is Asia’s largest international F&B showcase, featuring the most popular and trending products and innovations from around the world. For over 45 years, the event has consistently delivered successful results for businesses from the food and hospitality industry.

FHA-Food and Beverage was first launched on 26 April 1978 at the Grand Hyatt Hotel Singapore under the name “Food & Hotel Asia”. After the establishment and official opening of the Singapore Expo in 1999, the event has been hosted there from 2000 to present, occupying all ten halls in the exhibition centre. FHA-Food & Beverage has evolved with Asia’s food and hospitality industry, solidifying itself as the most comprehensive premier international food and hospitality trade show in Asia.

The 2024 edition of FHA-Food and Beverage is expected to attract 43,000 attendees from 100 countries and regions, marking it as the largest gathering of the F&B industry in the ASEAN region. Held in Singapore, the global food trading hub, the event provides access to growing markets in Asia and beyond.

With strong international participation from all continents, FHA-Food and Beverage allows buyers to source across the globe in a single marketplace. The event features an excellent lineup of leading global suppliers with offerings from various food categories, such as convenience food, drinks, fine food, fresh produce, halal, international selection, meat and poultry, seafood, snacks and confectionery, sustainable food future, technology and services, and wine and spirits.

There will be several seminars held throughout the event, allowing attendees to gain insights the latest trends and developments in the F&B sector. Attendees are given the opportunity to learn from industry experts, network with F&B professionals and discover new opportunities for growth. Additionally, a series of world-class culinary competitions will be held during the event, allowing attendees to learn and acquire new ideas from competitors and judges around the world.


About Malaysia Business Group (MBG)
The Malaysia Business Group (MBG) is an active Malaysian F&B conglomerate and a one-stop sourcing platform for Malaysian-made F&B products. MBG will be participating in the 2024 edition of FHA-Food & Beverage at Hall 4, with a total of thirteen companies under its pavilion. The companies will be showcasing various F&B products at the event, such as confectionery, sauces and salad dressings, coconut-based products and more. 

Read more on MBG's participation in FHA-Food & Beverage 2024 here.

About FHA-Food & Beverage
The platform of choice for industry professionals, including distributors, importers, manufacturers, and retailers from Asia to see and source for high quality, new-to-market drinks, fresh produce, services across these key profiles – Food & Beverage and Food Technology. Majority of exhibitors participating in FHA-Food & Beverage are renowned manufacturers and brands hailing from 70 countries and regions. FHA-Food and Beverage 2024 will be held on 23 to 26 April 2024 at the Singapore Expo.  

For more information, please visit https://fhafnb.com/



  • Malaysian food and beverage products are high quality and export-ready. The potential is endless – let’s take it global!