Malaysia International Food and Beverage (MIFB) is one of Malaysia’s leading trade fairs, fostering innovation, networking, and business growth across the food and beverage industry. The 2025 edition of MIFB is themed “Future-Ready F&B: Serving the Evolution of Trends”, reflecting the industry's shift towards future-ready trends and to encourage businesses to adopt innovative practices at every stage of the value chain.

Held from 30 July to 1 August at the Kuala Lumpur Convention Centre, the 3-day event attracted over 12,000 unique trade attendees and featured more than 500 exhibitors from 50 countries. MIFB showcased the latest products, solutions, and technologies shaping the future of food, and served as a valuable platform for industry professionals to explore cutting-edge solutions, tech-driven food innovations, and emerging sustainability trends.

Keys highlights of the event were the Malaysia Café Expo (MCE), MyFoodTech and the Gastronomic Sensory Hub. The Malaysia Café Expo (MCE) brought together coffee professionals, café owners, equipment suppliers, and artisan brands under one platform, offering valuable networking and partnership opportunities. MyFoodTech showcased the latest advancements in food processing, packaging, and automation, while the Gastronomic Sensory Hub featured live cooking demos, ingredient tasting stations, and dining pop-up. Additionally, in collaboration with the Halal Development Corporation (HDC), MIFB hosted the Halal Certification Workshop and Halal Readiness Clinic, providing businesses with valuable insights into the Halal certification process and helping them navigate the requirements for Halal compliance in Malaysia.

This year, four companies from the Malaysia Business Group participated in MIFB to enhance their brand presence and strengthen their visibility and influence across the ASEAN region. The participating companies includes Foods Wise Network Sdn Bhd, Kit Hin Co. Sdn Bhd, Nutrifres Food & Beverages Sdn Bhd, and Leaves Food Industries Sdn Bhd.

Kit Hin Co. Sdn Bhd at the Malaysian International Food and Beverage Trade Fair 2025.

Kit Hin Co. Sdn Bhd specialised in producing premium coconut palm sugar, a natural sweetener ideal for desserts, confectioneries, and more. Meanwhile, Nutrifres Food & Beverages Sdn Bhd manufactures high-quality fruit juice concentrates that are suitable for use in various beverages and desserts, such as smoothies, mocktails, tarts, jams, puddings, and cakes. Leaves Food Industries Sdn Bhd is also a beverage company, best known for their signature product, the 3-Layer Milk Tea. This drink combines black tea, creamy evaporated milk sourced from New Zealand, and a specially formulated syrup made from gula melaka and caramel.

Foods Wise Network Sdn Bhd at the Malaysian International Food and Beverage Trade Fair 2025.

Foods Wise Network Sdn Bhd is a manufacturer and supplier of frozen durian products and innovative durian-based and tropical fruit desserts, such as mochi, cakes, ice cream, and more. Their products are sourced fresh and locally, and free from artificial flavourings and preservatives. 

The food and beverage industry is rapidly transforming, driven by key consumer trends such as sustainability, health-conscious eating, convenience, specialty trends, global reach, and technology. MIFB plays a significant role in fostering innovation and equipping businesses with valuable insights to navigate and thrive in this evolving landscape.