The Malaysia International Halal Showcase (MIHAS) is an annual trade show for businesses catering to the Islamic and Halal consumer market, such as F&B, cosmetics, Halal ingredients, tourism, finance and more. The event unites local and international businesses, creates business opportunities and fosters knowledge exchange between industry players.

The 2024 edition of MIHAS will be a hybrid event, featuring physical exhibition booths and a multimedia microsite for product and services showcase. Exhibitors and visitors may participate in the event physically or virtually, regardless of geography and time zones. Over 20,000 visitors from 80 countries are expected at the event, with the top visitor countries being Indonesia, China, Singapore, Japan and Bangladesh.

Through the MIHAS Knowledge Hub, exhibitors and visitors will be able to gain knowledge from industry captain and market leaders. The Knowledge Hub is a platform for businesses to share past success stories, and will include knowledge sharing sessions, conferences and industry zones. MIHAS will also host the Pocket Talk, which allows businesses to share product insights with an international audience.

The International Sourcing Programme (INSP) is one of the main highlights of the MIHAS exhibition, where the Malaysia External Trade Development Corporation (MATRADE) identifies and matches international buyers with Malaysian exporters. In 2023, MATRADE arranged a total of 2,788 business meetings, bringing together 500 international buyers with 822 Malaysian exporters.

The 20^th Malaysia International Halal Showcase will be held on 17 to 20 September 2024 at Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. The exhibition will be open from 10:00am to 6:00pm. For more information on the event, please visit their website at mihas.com.my.