Yummex ME is the leading trade fair in the confectionery and snack industry in the MENA region. Just like the region itself, the fair is growing very fast and brings together the best products in the world and the key players and decision makers in this region. This makes Yummex ME the most important meeting place for the industry in the entire region. Showcase to the global food and beverage community what you can offer through the Hybrid+ platform.

In 2019, Yummex received 8,600 visitors from 150 countries and 300 exhibitors from 5 continents. Exhibited sectors includes sugar confectionary, biscuits and bakery, snacks and ready to eat, frozen confectionary, breakfast products, and chocolate and cocoa products.

Events held during the exhibition includes MUNCH! Stage, Global Date Market, Meetings Programme, Yummex Middle East Innovation Awards Ceremony and Sweet Trends by Innova Market Insights.

Current food trends can be observed at Yummex Middle East. For instance, specialty chocolate and confectionary sales have increased by 11 percent since 2015. There is also a strong growth in dairy sales due to the demand for high protein snacks. Besides that, sensory intensity is a growing requirement for consumers, and many consumers have said that ingredients with contrasting textures made familiar products more exciting.