Malaysia International Halal Showcase (MIHAS) is an annual four-day trade exhibition, and is one of the most important annual events for the global halal industry. MIHAS is hosted by the Ministry of International Trade and Industry (MITI) Malaysia, and is organized by the Malaysia External Trade Development Corporation (MATRADE).

MIHAS 2022 is a hybrid show, allowing exhibitors and trade visitors to participate in MIHAS physically and virtually, regardless of geography or time zones. The exhibition helps global buyers and exhibitors market their halal products and services through digital tools such as their virtual business matching sessions and online promotional offers.

MATRADE has also organized the International Sourcing Programme (INSP) in conjunction with MIHAS. INSP is a convenient and cost-effective platform for Malaysian businesses to meet international businesses in their own country. INSP MIHAS hosted over 400 international buyers from over 50 countries, which includes the Middle East, Europe, Central Asia, South Asia, ASEAN, Oceania and Africa region.

According to the Edge Markets, MIHAS recorded a total of RM2.36 billion in sales in 2022. Exhibitors’ sales generated RM1.65 billion, while the International Sourcing Programme (INSP) generated RM714.7 million. The sectors with the highest total sales were financial services, agricultural produce, prepared food, beverages and palm oil products. 

MIHAS attendees were also able to gain valuable insights on the halal F&B industry through knowledge sharing sessions, conferences and industry zones hosted by industry and market leaders. Besides that, the exhibition hosted MIHAS Awards 2022, which acknowledges MIHAS exhibitors for their creativity in booth design, innovation in products and services and promotion of MIHAS through social media platforms.

The 18^th edition of the Malaysia International Halal Showcase (MIHAS) was held from 7 to 10 September, 2022 at Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. The next MIHAS exhibition will be held on 12 to 15 September, 2023 at MITEC.

Participating MBG members:

1. Linaco Group
2. Dong Sin Food Sdn Bhd
3. Bon Food Industries Sdn Bhd
4. Koon Brother Sdn Bhd
5. C&F Enterprise Sdn Bhd
6. Healthy Grazing Sdn Bhd
7. Organic Gluten Free Food Manufacturing Sdn Bhd
8. Lifestyle Ventures Sdn Bhd
9. MHP-Miracle Health Products Sdn Bhd

Sources:

https://www.theedgemarkets.com/article/mihas-2022-surpasses-target-generates-rm236-bil-sales