ISM Middle East is a leading trade event for confectionery and snack foods in the MENA region. It serves as a one-stop sourcing platform for a wide range of innovative confectionery products, healthy snacks, and trending sweets from over 50 countries. The event offers numerous business opportunities for growth and collaboration, connecting buyers with manufacturers in the confectionery and snack sectors.

This year’s event will host 500 exhibitors from over 50 countries, showcasing trending products across the confectionery, snack food, biscuits and cakes, chocolate, ice cream and desserts, and traditional sweets sectors. Key trends and opportunities in MENA’s snack and confectionery industry includes healthy sweets, convenient confectionery, sustainability in sweets and traditional sweets.

Highlights of the event are the ISM Middle East Expert Stage, Festive Showcase and the ISM Middle East Awards. The ISM Middle East Expert Stage will explore innovation in the confectionery and snacks industry, MENA market opportunities, AI trends and healthy snacking insights from industry experts. Meanwhile, the Festive Showcases will feature innovative festive products and provide the opportunity for exhibitors to connect with industry leader. The ISM Middle East Awards celebrates excellence in the confectionery and snacks industry, recognizing exhibitors with the best traditional product, chocolate product, hard and soft candy, brand story, healthy snack, packaging, organic product and bakery product.

ISM Middle East 2024 will be held on 24 to 26 September at Dubai World Trade Centre. For more information on the event please visit their website at www.ism-me.com.

Participating MBG members:

1. Koon Brother Sdn Bhd (Hall 3, D3-20)
2. Rico Food Industries Sdn Bhd (Hall 4, E4-55)
3. K.L. Kris Food Industries Sdn Bhd (Hall 4, E4-59)