The unique trade fair concept of Anuga represents the diversity of the food industry spread over 10 trade shows. This way, every important segment of the food and beverage industry has enough space to present innovative products and pioneering trends for the international market. Anuga has a clear mission for 2021: To bring the food and beverage industry together for a physical gathering and to provide a forum for face-to-face meetings, maintaining connections, and building sustainable business relationships.

Anuga 2021 attracted over 70,000 visitors from 169 countries and more than 4,600 exhibitors from 98 countries. Many buyers with high decision-making competence from the food and trade industry, including relevant top buyers of important chain stores attended the trade fair. Many businesses also use Anuga to develop new and existing business relationships.

Anuga is a hybrid event, offering a digital platform for exhibitors, visitors and media representatives. This platform offers many programmes and activities, such as the digitally streamed event, congress programme, lectures, discussions, presentations by renowned trade experts and food industry companies, Newtrition X Conference and the New Food Conference.